Customer Relationship Management : Integrating Marketing Strategy and Information Technology.
By: Zikmund, William G.
Contributor(s): Raymond, McLeod JR | Gilbert, Faye W.
Material type: BookPublisher: Kundli : Wiley, 2003Description: 179p.ISBN: 9812530541.Subject(s): Customer relations -- Management | Customer relations -- Data processing -- Management | Relationship marketingItem type | Current location | Call number | Status | Date due | Barcode |
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Books | Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display | HF 5415.5 ZIK 2003 (Browse shelf) | Available | 21176 |
Including Index.
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